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Rita's Italian Ice is a client Tukaiz collaborates with to create in-store print collateral, digital content, and other necessary items for Rita's Italian Ice.
My role as the designer is to create concepts based on different events, happenings, and special promotions to create more visibility and drive traffic into the stores.
Chief creative director // Jim Eby
Copywriter // Kathleen Pletcher
Designer // Janet Lee
2017 Annual Business Meeting
Rita's ABM 2017 is an annual convention that gathers all franchisees and vendors (such as Swedish Fish, Oreos, and Jolly Rancher) to discuss ways to improve the customer experience and the brand.
My role as the designer for the 2017 ABM was to help design the logo for their concept 'Be Our Guest'.
Rita's National Rainy Day
Rita's National Rainy Day program is a campaign to drive more traffic into stores during rainy weather. Incentives include free toppings and BOGO offers.
Item shown: Poster, print
Rita's Ocean City, 25 Years
Rita's Ocean City in New Jersey celebrated their 25 years of being open. My role was to create artwork that promotes the Ocean City location and the event, using the Rita's brand elements.
Item shown: Facebook post (digital)
Rita's Military and Service Discount
Rita's military and service discount offers an in-store discount for all emergency and military personnel to encourage more traffic and a little way to say thanks for the service. This design has been now adopted for Military Mondays as well.
Rita's San Diego Location promotion
The Rita's in San Diego was having a promotion for BOGO cookie sandwiches and custards. Following the Rita's brand compliance and design elements, this half page ad is displayed on their local magazine to encourage traffic to the San Diego locations (in this case, Murietta).
Item Shown: Half page ad (print)