Rita's Italian Ice is a client Tukaiz collaborates with to create in-store print collateral, digital content, and other necessary items for Rita's Italian Ice.
My role as the designer is to create concepts based on different events, happenings, and special promotions to create more visibility and drive traffic into the stores.
Rita's military and service discount offers an in-store discount for all emergency and military personnel to encourage more traffic and a little way to say thanks for the service. This design has been now adopted for Military Mondays as well.
Item Shown: Flier
Rita's Ocean City in New Jersey celebrated their 25 years of being open. My role was to create artwork that promotes the Ocean City location and the event, using the Rita's brand elements.
Item shown: Facebook post (digital)
The Rita's in San Diego was having a promotion for BOGO cookie sandwiches and custards. Following the Rita's brand compliance and design elements, this half page ad is displayed on their local magazine to encourage traffic to the San Diego locations (in this case, Murietta).
Item Shown: Half page ad (print)
